Sponsorship & Advertising Opportunities

Opportunities to be involved in our festivals and town events are nearly endless!

For over 50 years, (except for 2020), Occoquan has hosted at least one craft show in our historic riverfront town and each year we also host multiple town events that have become traditions in Occoquan.

With these exciting offerings, comes an opportunity for us to involve community partners in these historically well-attended events. Most activities at our events are free to the public, making your contribution even more important.

Several advertising opportunities exist as well. Consider a spotlight in our popular quarterly Visitor’s Guide publication that contains information about upcoming events, helpful tourist information, and timely articles pertaining to the town businesses and events. Additionally, advertising in our useful festival programs enables businesses to reach thousands of craft show attendees. These programs are provided to all show goers to help them navigate the festival.

Follow these links to apply for our festival advertising and sponsorship opportunities.

For more information on general sponsorship opportunities beyond just our festivals, contact the Events Director for at jlittle@occoquanva.gov.

Festival Sponsorship Opportunities

Our festivals offer customizable ways for your organization to engage with a profitable audience through sponsorships. You can choose assets/activations from the list below, or design your own!

Presenting Sponsor (2 available) $25,000

    • Available for RiverFest & Craft Show or Fall Arts & Crafts Show
    • Category exclusivity
    • Unlimited number of sponsorship assets/activations
    • Naming rights (e.g., RiverFest presented by [your company])

Core Sponsorships (unlimited)

Core sponsorships are opportunities that help us fund festival-specific areas. Number of assets included depends on level of support.

Reservoir Sponsor $10,000

Tributary Sponsor $5,000

Basin Sponsor $2,500

Watershed Sponsor $1,500

Vendor Sponsor $1,000

Spotlight Sponsorships (6 available)

Spotlight sponsorships are a unique way for businesses to host a specific part of either festival. Specific assets depend on level.

Beer and Wine Garden $5,000

Shuttle Sponsorships $5,000

Conservation/Imagination Alley $2,500

Vendor Breakfast $1,000

Engage Your Brand

The Town of Occoquan Events offer effective ways to engage your brand with a profitable group of consumers, garner media attention, and recruit employees. Some of these ways are traditional, and some are novel.

We refer to these opportunities as Sponsorship Assets, and we offer a non-exhaustive list below. We also welcome your own creative ideas for how to engage your brand!

Sponsorship Assets

  • Event Merchandise
  • Booth(s) at Events
  • Raffles and Giveaways
  • Banners and Signage
  • Music and Entertainment
  • Employee Outings
  • Venue Product Displays 
  • Food and Drink
  • Flags and Banners
  • Volunteers
  • VIP Lounge
  • VIP Gift Bags
  • Ads in Event Program
  • VIP Parking
 *Festival Sponsors must commit one month in advance of the show for inclusion in printed materials, Volunteer T-Shirts, and Sponsorship signage and banners.
MusicOnMill_Aug17_LARA_084 (002)

Sponsorship Opportunities for Town Events

Community Series Sponsorship (2 available) $5,000

Sponsor the full season of Trivia Night or Music on Mill.

Community Series Events

Music on Mill

Saturdays, May – August

May through August the Town hosts an outdoor concert series in River Mill Park, featuring local bands and a varied genre. Concerts are free to the public.

Trivia Nights in River Mill Park

Fridays, May – October

The Town hosts Trivia Night in River Mill Park. Held on one Friday per month, May through October, in River Mill Park. Teams of contestants share their knowledge about a variety of topics in a fun competition.

Town Event Sponsorship (4 available) $5,000

    • Presenting sponsor for one of the four Town Events

Spotlight Sponsorships (6 available)

Spotlight sponsorships are a unique way for businesses to host a specific event. Specific assets depend on level.

    • Artisan Market Sponsor (HolidayFest) $2,500
    • Costume Parade & Contest Sponsor (Spirits & Spirits) $2,500
    • Halloween Movie in the Park Sponsor (Spirits & Spirits) $2,500
    • Tree Light Sponsor (HolidayFest) $1,500
    • Santa Arrives by Boat (HolidayFest) $1,500
    • Shuttle Sponsor (each event) $500


Town Events

Peep Week

April 4 -8 , 2023

A unique event in historic Occoquan wherein visitors vote for their favorite PEEPS® dioramas in two fun ways! First, visitors can vote on dioramas created by town businesses. Then they can head to Town Hall to check out the Occoquan Community Peep Contest and vote on those entries from the community.

Discover Occoquan

August 19 – 20, 2023

This fun August event celebrates the town businesses plus highlights the heritage of our historic town to visitors. It features the famous Occoquan Duck Splash, where 1000+ rubber ducks race down the river to raise money for a local nonprofit. The event also hosts business demonstrations, a concert in River Mill Park, and Sip & Stroll. Visitors are invited to browse the town’s unique shops, boutiques, galleries, restaurants, and cafes to experience all that Occoquan has to offer.

Spirits & Spirits

October 27 – 28, 2023

Get ready for a spooky, scary good time during Occoquan’s Spirits & Spirits! The weekend event is anchored by the crowd-favorite Haunted Maze & Spirits Garden. If you prefer your All Hallows’ Eve to be on the tamer side, enjoy our family-friendly costume parade and contest, plus movie night in the park.


November 18 – December 3, 2023

HolidayFest brings two weeks of holiday activities, entertainment, and shopping, beginning with the annual Tree Lighting and Shop Late night on Saturday, November 18, 2023. #ShopSmall weekend is promoted over Thanksgiving weekend, then the event ends with the popular Holiday Artisan Market held in River Mill Park. A number of other holiday festivities, such as visits with Santa, a community gingerbread making contest, s’mores & fire pits, afternoon concerts, and more are scheduled during the festival.



Occoquan is part of the Washington DC Media Marketplace, the 7th largest in the USA, as ranked by Nielsen, with a TV Household population of 2,476,680. Stories about Occoquan’s events and live broadcasts regularly feature on Fox 5 DC’s Zip Trip series of events. In addition, several Town of Occoquan representatives and in-town businesses regularly appear on both local and national news, promoting the town and businesses.

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